Privacy Policy

1. Introduction

Social Casino UK ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our social casino gaming platform.

This policy applies to all users of our website and services, and it complies with UK data protection laws, including the UK GDPR and the Data Protection Act 2018.

2. Information We Collect

2.1 Information You Provide

• Account registration information (username, email address)
• Profile information (avatar, display name, preferences)
• Communication with us (messages, feedback, support requests)
• Marketing preferences and newsletter subscriptions
• Survey responses and user-generated content

2.2 Information Collected Automatically

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, time spent, features used)
• Game data (scores, achievements, progress)
• Location data (approximate location for service improvement)
• Cookies and similar tracking technologies

2.3 Third-Party Information

We may receive information about you from third-party partners, such as social media platforms (if you choose to connect them) and analytics providers.

3. How We Use Your Information

We use your information for the following purposes:

• Service Provision: Creating and managing your account, providing gaming services, and enabling social features
• Personalization: Customizing your gaming experience and recommendations
• Communication: Responding to inquiries, providing customer support, and sending important updates
• Marketing: Sending promotional materials (with your consent)
• Analytics: Understanding usage patterns to improve our services
• Security: Detecting and preventing fraud, abuse, and security threats
• Legal Compliance: Complying with applicable laws and regulations

4. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

4.1 With Your Consent

We may share information with third parties when you give explicit consent.

4.2 Service Providers

We share information with trusted service providers who help us operate our platform, subject to strict confidentiality agreements.

4.3 Legal Requirements

We may disclose information when required by law or to protect our rights, safety, or property.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, user information may be transferred.

4.5 Public Information

Information you choose to make public (e.g., public leaderboards) may be visible to other users and search engines.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and audits
• Access controls and authentication systems
• Employee training on data protection
• Incident response procedures

6. Your Rights

Under UK data protection law, you have the following rights:

• Access: Request a copy of your personal information
• Rectification: Correct inaccurate or incomplete information
• Erasure: Request deletion of your information
• Restriction: Request limitation of processing
• Portability: Receive your data in a structured format
• Object: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent at any time

To exercise these rights, contact us at privacy@socialcasinouk.com

7. Cookies and Tracking

We use cookies and similar technologies to:

• Keep you logged in
• Remember your preferences
• Analyze platform usage
• Provide personalized content
• Enable social features

For detailed information about our cookie usage, please see our Cookie Policy.

8. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this policy. Retention periods vary depending on the type of information and applicable legal requirements.

When you delete your account, we will delete or anonymize your personal information within 30 days, unless longer retention is required by law.

9. International Transfers

Your information may be transferred to and processed in countries outside the UK. When we transfer your data internationally, we ensure appropriate safeguards are in place to protect your information.

10. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will delete it immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on our website and updating the "Last updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

12. Contact Information

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

• Email: privacy@socialcasinouk.com
• Address: Social Casino UK, 40 Blackfriars Rd, London SE1 8NY, United Kingdom
• Phone: +44 20 7903 5555

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been violated.